Brief Outline:

• Typography, Color Theory, and Branding.
• Logo Design and Social Media Graphics Creation.
• SEO and Content Marketing Basics.
• Image Editing, Manipulation, and Optimization for Web.
• Social Media Marketing and Advertising.
• PPC Advertising and Email Marketing.
• Analytics, Performance Tracking, and Conversion Optimization.
• Developing Marketing Plans and Strategies.

OutCome:

By the end of the course, students will be able to:

• Proficiency in creating visually appealing designs and branding materials.
• Expertise in developing and managing digital marketing campaigns.
• Ability to optimize websites and content for SEO.
• Competence in social media advertising and content creation.
• Skills in designing professional logos, banners, and promotional graphics.
• Knowledge of email marketing, PPC strategies, and performance tracking.

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